Why measure wellbeing?
Discover the benefits of measuring wellbeing.
While GDP is a marker of economic activity, it doesn’t measure human happiness, social connection, safety and security, or physical and emotional health. Nor does it factor in the negative impact of economic growth such as income inequality and the state of our natural environment.
The shift to wellbeing means we can now measure our progress in lifting people’s quality of life and report on the things that people care about, such as the environment, and the quality of social connections.